The apocryphal Arthur Smithers entered our consciousness in the first Ground Effect catalogue of 1994, endorsing the Cappuccino cap.
"A modern day rendition of the classic cycle cap as worn by Arthur Smithers during the 1953 Giro d'Italia. Crafted from non-exotic materials and adorned with an embroidered Ground Effect logo. Mandatory millinery for post-race events, the beach, and mornings after the-night-before."
He went on to develop a surprising photographic talent, credited as the creative inspiration behind our long running series of classic black and white historical photos with ourselves inserted Forest Gump style, wearing Ground Effect garb.
In a deferential nod to the incomparable Arthur Smithers, we've trawled through the catalogue archives to deliver this retrospective selection of his 'best' work.
Context: The iconic Rockefeller Center smoko break.
Caption: "Damn Elroy ... you know that pastrami on rye makes me giddy."
Context: Steve reimagined as James Dean in Times Square.
Caption: A cold night on Manchester Street for Steve while doing under cover work for the Style Police.
Context: 1950's 3D movies, popcorn and coke.
Caption: Early attempts at virtual reality.
Context: VJ Day spontaneous romance.
Caption: Guy does the Time Warp, Times Square 1945.
Caption: Steve and McArthur jump the queue to claim the prime viewing spots at the beach volleyball tournament.
Context: Looks like a pre Belushi, pre Animal House fraternity stunt.
Caption: Doctor Who? Only Guy had figured out that the Tardis had already moved on to the next series.
Context: Presumably Vegas or the Moulin Rouge chorus line.
Caption: Fraser’s Follies.
Context: Surely Brittany, Christina and Justin are in there somewhere.
Caption: Steve auditions with the mouseketeers.
Context: The Iron Lady and her incomparable sense of style.
Caption: Guy and Maggie share a moment outside Number 10.
Context: Mao's obligatory Little Red Book.
Caption: Guy suggests Classic NZ Mountain Bike Rides to guide the revolution.
Context: Dorothy, Toto, Scarecrow and the Yellow Brick Road.
Caption: You're a long way from Kansas now Fraser.
Caption: "Easy there girls." Steve restrains the fans.
Context: Black and white movie nostalgia.
Caption: En garde!
Context: Still smiling, so must be pre-Watergate.
Caption: "I'd keep that one to yourself Mr President."
Context: Charlton Heston and Ben Hur.
Caption: Giddy up. Guy Maximus cracks the whip.
Context: Is it soccer or football?
Caption: Assume the position. Guy and Steve deploy the traditional defence in the face of evil.
Caption: Fraser belts out a psalm from Classic NZ Mtb Rides.
Context: Sci-fi before CGI.
Caption: Do Daleks dream of electric sheep? Fraser taunts the bad guys.
Context: Back in the day golf clubs were allowable excess baggage, bikes were not. Eat the rich!
Caption: Fore! Yes ma'm, this really is a set of Golf Clubs. Guy flies light with his Tardis bike bag.
Caption: Fraser grabs the wheel during the '52 Oslo Olympics.
Context: We definitely had a chip over the inequities around flying with bikes.
Caption: "Come on Noah, what do you mean just two bikes?" Guy haggles over excess luggage.
Caption: Stunt double Steve shows Kong some attitude.
Context: Mick and Keif taunting the constabulary shortly after just doing a stint at Wormwood Scrubs.
Caption: "Lads, I'm putting the band back together".
Context: Our last catalogue, so we couldn't resist going back to the beginning.