Press

October 01, 2014

General Raves ›


The Best Work 'Do' Ever

This time the plan was for a simple work birthday: "Would I guide his entire crew of colleagues on a four-day trip to the upper Tasman glacier?"

Continue Reading >

April 01, 2012

General Raves ›


Eco-Friendly Ground Effect

Sustainable business practice has been at the heart of Christchurch cycle clothing manufacturer Ground Effect for almost 20 years.

Continue Reading >

October 01, 2009

General Raves ›


The Full Cycle

Imagine a work place where overtime was frowned upon, birthdays were holidays and there was still a budget for community feel good stuff.

Continue Reading >

February 01, 2008

General Raves ›


Traversing the Red Tape

He has been the land access campaigner for MTBNZ (NZ's national body) for over a decade, in particular the fight for mountain bikes on selected tracks in National Parks.

Continue Reading >

February 01, 2007

General Raves ›


UnderGround Turns 50

Jubilees go hand in hand with the Queen and boy scouts - no, hang on a tick, that would be jamborees.

Continue Reading >

December 01, 2006

General Raves ›


Annual Marketing Awards

First is local company Ground Effect who really bring their products alive.

Continue Reading >

December 01, 2006

General Raves ›


On the Merino Trail

Today the Ground Effect label is ubiquitous. There would not be too many aficionados of the sport in this country who would not own a piece of Ground Effect clothing.

Continue Reading >