Press

No Love Lost

1 min read

When I txt my wife "I love you" or "you're beautiful" she replies, "did you mean to send that to me or matt?"
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UnderGround Turns 50

4 min read

Jubilees go hand in hand with the Queen and boy scouts - no, hang on a tick, that would be jamborees.
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Annual Marketing Awards

4 min read

First is local company Ground Effect who really bring their products alive.
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On the Merino Trail

4 min read

Today the Ground Effect label is ubiquitous. There would not be too many aficionados of the sport in this country who would not own a piece of Ground Effect clothing.
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Long Sleeves in the Sun

1 min read

But here's the catch – I now had just a single top to get me through the trip.
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Ground Effect Balances Creativity and Discipline

3 min read

From a humble old building on Christchurch's Bedford Row, cycle clothing company Ground Effect have built a stellar brand.
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Captain Commander Minus Barryssen Kroning

1 min read

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Padded Purse

1 min read

Best of all is the reflective Ground Effect label that glows – making its presence known in the black hole that masquerades as the bottom of my handbag.
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Static Sense

1 min read

I was able to breathe a little more life into one of the batteries by rubbing it up and down quickly on my Doctor Smock's fleece collar.
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Products That Bombed

2 min read

I have to confess - those failures are all my fault. In the early days I bought both the Windshield and the Zest Tee.
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A Stitch in Time

1 min read

OK I said, handing over my Supertankers - make a pair of these.
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Personal Column

1 min read

37yr old male, would like to meet slim, attractive, financially independent "ground effect" female.
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