Press

Cool Companies: from the Ground Up

3 min read

The shabby wooden front door to Ground Effect's headquarters isn't quite what you expect of a brand that's built a cult following among Kiwi mountain bikers.
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Major-General 'Cotter-Pin' Bounding-Carruthers

1 min read

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Air Time

1 min read

I put on a shitty old riding top instead. I stacked the jump big time, snapped my left collarbone and had to walk to A & E.
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Inside the Politburo of the Cycling Revolution

3 min read

Guy Wynn-Williams, Steve van Dorsser and Fraser McLachlan have a passion for cycling, travelling, climbing, skiing and tramping.
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Emergency Padding

1 min read

Got to our first banana stop near the Waimak and my bum felt like it belonged to a cowboy who'd been in the saddle for a year.
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Glow in the Dark

1 min read

This one Kiwi was wearing a bright yellow, make that neon, Ground Effect jacket.
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Claude-Hippolyte Rochefoucault

1 min read

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Only in America

1 min read

Around the corner I spotted a dumpster. Thinking he might find material for a better patch, I burrowed in and turned up an entire rear tyre.
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Hidden Condom

1 min read

I was telling my wife of 35 years that Ground Effect gear comes with built in protection.
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Barrimus Maximus Cyclistes

1 min read

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Pitbull Protection

1 min read

I forgot about the pain in my leg and obsessed about "my Ranchsliders". But the Hi-Impact fabric was intact - not a tear nor puncture.
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Postcard from France

1 min read

Salutations from the Dordogne. Thirza apologises for the state of the company bike.
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