Your Cart is Empty
No nonsense cycle threads
Richard Goldsbury jumping along
the trails at Craigieburn.
Photo: Tony Hutcheson
Conceived by cycle nuts
Winter commuting in Samoa.
Photo: Tony Hutcheson
Refined by the Style Police
Urban touring in Auckland.
Photo: Tony Hutcheson
Hi-performance fabrics
A dusty & hot Deane Parker on the
2021 Kōpiko Aotearoa.
Photo: Dylan Gerschwitz
Made by us in Aotearoa | NZ
Emma Bateup carving up corners at Edition Zero.
Photo: Dominic Blissett
Instant Last Minute Gift
Buy Gift Card
Left your Xmas dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out, tuck inside a card and pop in the stocking of that special cycling someone.
Bikepacking Victoria's High Country: Alpine Pints & Pizza Route
Mick Turnbull and Danielle O'Hara capture their modified version of the Alpine Pints and Pizza bikepacking route through Victoria High Country.
The Reefton Globe
Dave Mitchell gets an early taste of Reefton’s brand new Globe Hill Track. A rewarding mix of single track and regenerating bush, along with old and recent mining history.
Valle Maira – Italy
Dave and Ditte explore Valle Maira on the Italian-French border – a less-discovered mountainous playground with expansive alpine plateaus, art at every corner and military roads along every remote ridge-line.