Your Cart is Empty
No nonsense cycle threads
Richard Goldsbury flying along the 'Nun'
in the Port Hills, Christchurch.
Photo: Tony Hutcheson
Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson
Refined by the Style Police
Ditte van der Meulen rolling through Cerveno, Italy.
Photo: Dave Mitchell
Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Made by us in Aotearoa | New Zealand
Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell
Tour Aotearoa – The South Island Stage & The Treasures We Found Along the Way
Emma Bawtree and Fiona Hosie complete their TA epic – riding the South Island north from Bluff – with plenty of honey, roadside rags and friends made along the way.
Playing Journeyman
Embracing Matariki, the Maori New Year, Laurence Mote reflects on this time last year when he and Huw Kingston were pedalling their way southwards with skis in tow on the Alpine Odyssey Aotearoa.
Update from Peru
Robbie, Adrian and David are capturing amazing images of life on two wheels in the mountains of Peru. Robbie provides us with a photo essay update - epic mountains, llamas and frosty temperatures included.
Instant Last Minute Gift
Buy Gift Card
Left your gift buying dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out and tuck inside a card or deliver electronically to that special cycling someone.