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No nonsense cycle threads
Richard Goldsbury flying along the 'Nun'
in the Port Hills, Christchurch.
Photo: Tony Hutcheson
Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson
Refined by the Style Police
Ditte van der Meulen rolling through Cerveno, Italy.
Photo: Dave Mitchell
Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Made by us in Aotearoa | New Zealand
Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell
Supertankers' Big Hit
Wolter Kuiper remembers the good times with his now holey and extra-lightweight Supertanker shorts.
BQ Tests: Ground Effect Baked Alaska
Dressing for a Queensland winter can be tricky, rolling out in the am when there has been a frost, and ending the same ride as the mercury nudges 20 degrees. Last year we sent our friends at BQ across the ditch a Baked Alaska for testing in the QLD winter.
Winni Goldsbury Talks Vintage Ground Effect Kit
Winni Goldsbury has raided her father Richard Goldsbury's back catalogue of Ground Effect kit. We took note and asked Winni to talk us through her love of orange and red fleece from the 90s.
Instant Last Minute Gift
Buy Gift Card
Left your gift buying dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out and tuck inside a card or deliver electronically to that special cycling someone.