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No nonsense cycle threads
Richard Goldsbury flying along the 'Nun'
in the Port Hills, Christchurch.
Photo: Tony Hutcheson
Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson
Refined by the Style Police
Ditte van der Meulen rolling through Cerveno, Italy.
Photo: Dave Mitchell
Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Made by us in Aotearoa | New Zealand
Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell
Winni Goldsbury Talks Vintage Ground Effect Kit
Winni Goldsbury has raided her father Richard Goldsbury's back catalogue of Ground Effect kit. We took note and asked Winni to talk us through her love of orange and red fleece from the 90s.
Remutaka Circuit – Te Ika-a-Māui / North Island
Finn McLachlan escapes the capital on the bus with his bike for a Waitangi Weekend overnighter. With his sights set on the possibility of making it all the way up Mt Matthews – the tallest maunga in the Orongorongo range, Finn battles the wind, finds a glimpse of the city and more wild places.
From Aotearoa to Ecuador
A bikepacking trip in Aotearoa, an encounter with Cass Gilbert and a pressing question inspired Michael Dammer to create the Trans Ecuador Mountain Bike Route (TEMBR) with his brothers. He shares how it came about and what is (hopefully) still to come.
Instant Last Minute Gift
Buy Gift Card
Left your gift buying dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out and tuck inside a card or deliver electronically to that special cycling someone.