Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell

No nonsense cycle threads
Richard Goldsbury flying along the 'Nun' in the Port Hills, Christchurch. Photo: Tony Hutcheson

Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson

Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Long time Ground Effect customer Don Speden reminisces about the golden days of the early MTB clubs and races in the 90s, and rediscovering the joys of the 26 inch bike 30 years on.
Donald Morrisey and Nicola Harwood cycle tour through Southern France, Spain and Northern Portugal – weaving in and out of the Camino de Santiago trail.
Max Corcoran and Bernhard Andersson embark on the first leg of their expedition – the Tian Shan Traverse from Barskoon to Naryn – encountering plenty of mountains, snow and vodka shots with locals along the way.
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