Your Cart is Empty
No nonsense cycle threads
Richard Goldsbury flying along the 'Nun'
in the Port Hills, Christchurch.
Photo: Tony Hutcheson
Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson
Refined by the Style Police
Ditte van der Meulen rolling through Cerveno, Italy.
Photo: Dave Mitchell
Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Made by us in Aotearoa | New Zealand
Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell
Tour Aotearoa 10 Years On – The Same But Different
It’s 10 years since the first wave of Tour Aotearoa riders gathered predawn in late February for the inaugural 3,000 km brevet from Cape Reinga to Bluff. Jonathan Kennett reflects on what has changed and remained constant on the pedal to the bottom of the land of the long white cloud.
A Potted History of Waterproof-Breathables
With the release of HydroFoil™ Endure, Fraser – Ground Effect’s Product Designer – squints in the rearview mirror to track the evolution of waterproof-breathable fabric technology over the past fifty years to this new high-water mark.
Bikerafting Kyrgyzstan – The Prologue
Max Corcoran downloads the nitty gritty on his imminent bikerafting trip to Kyrgyzstan with mate Bernard Andersson.
Instant Last Minute Gift
Buy Gift Card
Left your gift buying dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out and tuck inside a card or deliver electronically to that special cycling someone.