Your Cart is Empty
No nonsense cycle threads
Richard Goldsbury flying along the 'Nun'
in the Port Hills, Christchurch.
Photo: Tony Hutcheson
Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson
Refined by the Style Police
Ditte van der Meulen rolling through Cerveno, Italy.
Photo: Dave Mitchell
Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Made by us in Aotearoa | New Zealand
Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell
Bikepacking the Peru Great Divide & Beyond – The Prologue
Adrian Crampton and friends David and Robbie, lay out plans for their upcoming Peruvian bikepacking adventure.
One in a Hundred
Dave Mitchell and Ditte van der Meulen park up at the Kenepuru Heads DOC campsite and explore the Kenepuru Sound by bike and foot, learning plenty about the history of the area along the way.
Supertankers' Big Hit
Wolter Kuiper remembers the good times with his now holey and extra-lightweight Supertanker shorts.
Instant Last Minute Gift
Buy Gift Card
Left your gift buying dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out and tuck inside a card or deliver electronically to that special cycling someone.