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Privacy Policy

This ‘Privacy Policy’ describes how your ‘Personal information’ is collected, used, and shared when you visit or make a purchase from ‘groundeffect.co.nz’.

Personal Information We Collect
When you visit ‘groundeffect.co.nz’, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse ‘groundeffect.co.nz’, we collect information about the individual web pages or products that you view, what websites or search terms referred you to groundeffect.co.nz, and information about how you interact with ‘groundeffect.co.nz’. We refer to this automatically-collected information as ‘Device Information’.

We collect Device Information using the following technologies:

  • ‘Cookies’ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
  • ‘Log files’ track actions occurring on ‘groundeffect.co.nz’, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • ‘Web beacons’, ‘tags’, and ‘pixels’ are electronic files used to record information about how you browse ‘groundeffect.co.nz’.

Additionally when you make a purchase or attempt to make a purchase through ‘groundeffect.co.nz’, we collect certain information from you, including your name, billing address, shipping address, payment information email address and phone number. We refer to this information as ‘Order Information’.

When we talk about ‘Personal Information’ in this Privacy Policy, we are talking both about ‘Device Information’ and ‘Order Information’.

How Do We Use Your Personal Information?
We use the ‘Order Information’ that we collect generally to fulfil any orders placed through ‘groundeffect.co.nz’ (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the ‘Device Information’ that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise ‘groundeffect.co.nz’ (for example, by generating analytics about how our customers browse and interact with ‘groundeffect.co.nz’, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information
We only share your ‘Personal Information’ with third parties who assist us to utilise that information in the manner described above. For example, we use the Shopify web platform to power our online store - you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use ‘groundeffect.co.nz’ - you can read more about how Google uses your 'Personal Information' here. You can opt-out of Google Analytics here.

We may also share your ‘Personal Information’ to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising
We don't currently but, as described above, may in the future from time to time use your ‘Personal Information’ to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page.

You can opt out of targeted advertising at:

  • Facebook
  • Google
  • Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

What We Don't Do With Your Personal Information
We do not and will never share, disclose, sell, rent, or otherwise provide ’Personal information’ to others for the marketing of their own products or services.

Do Not Track
Please note that we do not alter data collection and use practices at ‘groundeffect.co.nz’ when we see a Do Not Track signal from your browser.

Your Rights Within Europe
If you are a European resident, you have the right to access any ’Personal information’ we hold about you and to ask that your ‘Personal Information’ be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order at ‘groundeffect.co.nz’), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to New Zealand, Canada and the United States.

How Do We Keep Your Personal information Secure?
We follow industry standards on information security management to safeguard ‘Personal Information’ entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis.

When ordering, your credit card information is sent directly to the credit card merchant. We do NOT store your credit card details on our system. Shopify, our web platform provider, performs annual audits to ensure handling of your credit card information aligns with industry guidelines. They are certified as a PCI DSS Level 1 compliant service provider, which is the highest level of compliance available, and their platform is audited annually by a third-party qualified security assessor.

The checkout is secure. The pages are on a SSL secure server that encrypts the data at time of entry. The URL for the payment page starts with https. The 's' indicates that the site is secure. On most browsers you can click on the https to see the Security Certificate.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.

Data Retention
When you place an order through ‘groundeffect.co.nz’, we will maintain your ‘Order Information‘ for our records unless and until you ask us to delete this information.

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

Contact Us
For more information or questions about our privacy practices, contact us by email at ernie@groundeffect.co.nz or by mail to Ground Effect, PO Box 4536, Christchurch 8140, New Zealand.