Revolutionaries

August 29, 2017


Revolutionaries

Back in the rose tinted days of 1994, at the birth of Ground Effect, we tossed around a swag of ideas to capture our grand vision - not to just design and make great cycle clothing - but to inspire a Cycling Revolution. Our sponsored riders became 'revolutionary' soldiers. They're an eclectic bunch of passionate cyclists, backcountry adventurers, battle-hardened racers, trail builders, advocates, gear testers, photographers and social media nodes.

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Gout de Terroir at the CX Nationals

What comes to mind when I say 'ankle deep mud' and 'sprigged shoes'? A Saturday morning at the local rugby club? Not quite.

What about 'Flurbereinigung' or 'Gout de Terroir'? Something French or perhaps a place of historic significance in Belgium? Well, that's possibly closer...

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Dun - Rocks our Socks Off (if you can, Hackett)

A serendipitous chain of events a weekend past meant I had the great fortune to ride my bike in a place I’ve never been before. The seed of the ride was planted on the previous weekend’s jaunt on Nelson’s classic Coppermine Loop. When Tristan, Anja and I looked across to the Mt Richmond Forest Park from Windy Point, and wondered what exquisite trail lay on unseen faces. And so the idea of a Dun Saddle - Rocks Hut - Browning Hut - Hackett loop was born.

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May 02, 2017

Dave Mitchell ›


The Bay of MTB Plenty

A tropical cyclone had brushed the top of the North Island causing slips and track closures across Auckland's Regional Parks and the Coromadel, and a missing chain link in our carefully crafted ride plan. We pumped up the tyres, lubed the chains and headed down the shallow arc of the Bay of Plenty through kiwifruit and avocado orchards to Whakatane and then up to the magic kingdom of Opotiki.

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April 11, 2017

Dave Mitchell ›


Taupo for Two, and Two for Taupo

The Urchin camp site provided a good base for a buzz around Tree Trunk Gorge. This trail starts and finishes on beautiful singletrack with old forestry tracks narrowed down by manuka and broad leaf regeneration out to the road.






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April 04, 2017

Dave Mitchell ›


Wellington Boots

The wind sculptures were going berserk beside Cobham Drive as we watched an airplane drift and slide sideways onto the Rongotai runway like the original Mini in the only Pork Pie movie that really made any sense. Wellington was living up to its rep in more ways than one.

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March 28, 2017

Jamie Nicoll ›


The Jamie Nicoll Travelling Circus

There were large doses of envy around the office when Jamie sugested Guy join him and Santa Cruz photographer Gary Perkin on a mtb roadie from Picton to Rotorua. With the NZ Enduro in Marlborough and the EWS in Rotorua two weeks later a swag of international riders were in town, including the Santa Cruz enduro team and 50to01 crew. The roadie morphed into a travelling circus with the 'talent' (Josh 'Ratboy' Bryceland and CG Cedric Gracia perhaps the most recognisable), media and even a camp chef.

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