Revolutionaries

Where in the world...

1 min read


Jamie recounts the last five months away from NZ.

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Gout de Terroir at the CX Nationals

2 min read


What comes to mind when I say 'ankle deep mud' and 'sprigged shoes'? A Saturday morning at the local rugby club? Not quite.

What about 'Flurbereinigung' or 'Gout de Terroir'? Something French or perhaps a place of historic significance in Belgium? Well, that's possibly closer...

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Dun - Rocks our Socks Off (if you can, Hackett)

3 min read


A serendipitous chain of events a weekend past meant I had the great fortune to ride my bike in a place I’ve never been before. The seed of the ride was planted on the previous weekend’s jaunt on Nelson’s classic Coppermine Loop. When Tristan, Anja and I looked across to the Mt Richmond Forest Park from Windy Point, and wondered what exquisite trail lay on unseen faces. And so the idea of a Dun Saddle - Rocks Hut - Browning Hut - Hackett loop was born.

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The Jamie Nicoll Travelling Circus

6 min read


There were large doses of envy around the office when Jamie sugested Guy join him and Santa Cruz photographer Gary Perkin on a mtb roadie from Picton to Rotorua. With the NZ Enduro in Marlborough and the EWS in Rotorua two weeks later a swag of international riders were in town, including the Santa Cruz enduro team and 50to01 crew. The roadie morphed into a travelling circus with the 'talent' (Josh 'Ratboy' Bryceland and CG Cedric Gracia perhaps the most recognisable), media and even a camp chef.

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Enduro Indulgence

2 min read


The NZ Enduro serves up three days of gilt edged Marlborough singletrack around the top of New Zealand’s South Island. With the EWS hitting Rotorua in a fortnight’s time, there was plenty of international star power (and their media entourages) in attendance this year - including our own Jamie Nicoll, and eventual winners Damien Oton and Ines Thoma.

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Endless Enduro

2 min read

The Dodzy Memorial Enduro (DME) over Waitangi Weekend is a must-do institution on the kiwi mountain bike calendar. The Wairoa Gorge terrain is steep and spectacular. The trails extensive and eye-wateringly good fun. Each shuttle run serves up a massive 800m vertical of snaking descent. The park is privately owned and developed. Up until recently it has only possible to ride Wairoa during the DME. But late last year the Nelson Mountain Bike Club negotiated access. Discover all you need to know on the Nelson Club website.
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Jamie 2017 Adventures

1 min read


Ground Effect and Jamie Nicoll have been mates through the highs and lows. We ramped up our support last season as he changed focus - adventuring with his bike to exotic and remote destinations, and competing in just a handful of his favourite enduros.

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Spot-Check Norway

1 min read

What better place to explore as recovery from Euro Bike stress than Norway. Breathtaking scenery and jaw dropping single track. Check it all out here.
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Jamie Nicoll Wins Trans BC Enduro

1 min read

This man deserves a beer! Ground Effect rider Jamie Nicoll rolled off the back of the Trans Provence to win the inaugural Trans BC Enduro in Canada at the weekend.

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Jamie Nicoll at Trans-Provence 2016

2 min read

Daily updates from Jamie Nicoll at the Trans-Provence - the original multi-day mtb stage race. Six days, 24 stages and 27,000m of blind racing.
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Jamie Pads Up for the Trans-Provence

2 min read

Recently 'retired' from the Enduro World Series, his Polygon Factory Team and a life living out of a suitcase -  Jamie Nicoll has returned to his roots and house truck in Nelson.
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Selected Tales from the Tour Aotearoa

5 min read

The Inaugural Tour Aotearoa saw 250 cyclists pedal 3000 km along the NZ Cycle Trails, from Cape Reinga to Bluff. Ground Effect sponsored rider Ollie Whalley, along with Seb Dunn, were the first to arrive in Bluff after just 10 days. That's a daunting 300 km per day. Here's Ollie's story...
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