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Plus Ça Change
07 October 2019
UnderGround Cycling Journal
As a bushy-tailed start-up, it would have been an ill-advised display of hubris to envisage negotiating a quarter century in business with our sanity, passion and friendships intact. Yet we arrive at that milestone this month - 25 years since our first catalogue hit the streets, err mailboxes, in 1994.
The Best Work 'Do' Ever
01 October 2014
The Christchurch Press
This time the plan was for a simple work birthday: "Would I guide his entire crew of colleagues on a four-day trip to the upper Tasman glacier?"
Eco-Friendly Ground Effect
01 April 2012
The Christchurch Press
Sustainable business practice has been at the heart of Christchurch cycle clothing manufacturer Ground Effect for almost 20 years.
The Full Cycle
01 October 2009
Avenues Magazine
Imagine a work place where overtime was frowned upon, birthdays were holidays and there was still a budget for community feel good stuff.
Traversing the Red Tape
01 February 2008
Australian Mountain Bike
He has been the land access campaigner for MTBNZ (NZ's national body) for over a decade, in particular the fight for mountain bikes on selected tracks in National Parks.
UnderGround Turns 50
01 February 2007
UnderGround Cycling Journal
Jubilees go hand in hand with the Queen and boy scouts - no, hang on a tick, that would be jamborees.
Annual Marketing Awards
01 December 2006
The Christchurch Press
First is local company Ground Effect who really bring their products alive.
On the Merino Trail
01 December 2006
Countrywide Rural Newspaper
Today the Ground Effect label is ubiquitous. There would not be too many aficionados of the sport in this country who would not own a piece of Ground Effect clothing.
Ground Effect Balances Creativity and Discipline
30 June 2006
The Chrsitchurch Press
From a humble old building on Christchurch's Bedford Row, cycle clothing company Ground Effect have built a stellar brand.
Cool Companies: from the Ground Up
01 February 2004
Unlimited Magazine
The shabby wooden front door to Ground Effect's headquarters isn't quite what you expect of a brand that's built a cult following among Kiwi mountain bikers.
Inside the Politburo of the Cycling Revolution
01 November 2003
Spoke Magazine
Guy Wynn-Williams, Steve van Dorsser and Fraser McLachlan have a passion for cycling, travelling, climbing, skiing and tramping.
A Passion for Life
01 February 1999
A Passion for Life Book
Disillusioned with traditional business, Guy Wynn-Williams, Fraser Mclachlan and Steve van Dorsser came to the conclusion that there must be a better way.
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