As a bushy-tailed start-up, it would have been an ill-advised display of hubris to envisage negotiating a quarter century in business with our sanity, passion and friendships intact. Yet we arrive at that milestone this month - 25 years since our first catalogue hit the streets, err mailboxes, in 1994.
This time the plan was for a simple work birthday: "Would I guide his entire crew of colleagues on a four-day trip to the upper Tasman glacier?"
Sustainable business practice has been at the heart of Christchurch cycle clothing manufacturer Ground Effect for almost 20 years.
Imagine a work place where overtime was frowned upon, birthdays were holidays and there was still a budget for community feel good stuff.
He has been the land access campaigner for MTBNZ (NZ's national body) for over a decade, in particular the fight for mountain bikes on selected tracks in National Parks.
Jubilees go hand in hand with the Queen and boy scouts - no, hang on a tick, that would be jamborees.
First is local company Ground Effect who really bring their products alive.
Today the Ground Effect label is ubiquitous. There would not be too many aficionados of the sport in this country who would not own a piece of Ground Effect clothing.
From a humble old building on Christchurch's Bedford Row, cycle clothing company Ground Effect have built a stellar brand.
The shabby wooden front door to Ground Effect's headquarters isn't quite what you expect of a brand that's built a cult following among Kiwi mountain bikers.
Guy Wynn-Williams, Steve van Dorsser and Fraser McLachlan have a passion for cycling, travelling, climbing, skiing and tramping.
Disillusioned with traditional business, Guy Wynn-Williams, Fraser Mclachlan and Steve van Dorsser came to the conclusion that there must be a better way.