17 January 2018
Our sponsored riders and their dedicated photographers generate many stunning race-day photos each season. Too many to publish, so we’ve created a gallery to showcase the ‘best of’ 2017 images from Odin Woods, Digby Shaw, Sven Martin, Gary Perkin, Max Schumann, Jo Wynn-Williams and Dom Blissett.
29 October 2017
26 September 2017
Jamie recounts the last five months away from NZ with adventures in the Alaskan mountains, the Arctic Circle and various missions in the European Alps.
29 August 2017
What comes to mind when I say 'ankle deep mud' and 'sprigged shoes'? A Saturday morning at the local rugby club? Not quite.
What about 'Flurbereinigung' or 'Gout de Terroir'? Something French or perhaps a place of historic significance in Belgium? Well, that's possibly closer...
04 August 2017
A serendipitous chain of events a weekend past meant I had the great fortune to ride my bike in a place I’ve never been before. The seed of the ride was planted on the previous weekend’s jaunt on Nelson’s classic Coppermine Loop. When Tristan, Anja and I looked across to the Mt Richmond Forest Park from Windy Point, and wondered what exquisite trail lay on unseen faces. And so the idea of a Dun Saddle - Rocks Hut - Browning Hut - Hackett loop was born.
28 March 2017
There were large doses of envy around the office when Jamie sugested Guy join him and Santa Cruz photographer Gary Perkin on a mtb roadie from Picton to Rotorua. With the NZ Enduro in Marlborough and the EWS in Rotorua two weeks later a swag of international riders were in town, including the Santa Cruz enduro team and 50to01 crew. The roadie morphed into a travelling circus with the 'talent' (Josh 'Ratboy' Bryceland and CG Cedric Gracia perhaps the most recognisable), media and even a camp chef.
14 March 2017
The NZ Enduro serves up three days of gilt edged Marlborough singletrack around the top of New Zealand’s South Island. With the EWS hitting Rotorua in a fortnight’s time, there was plenty of international star power (and their media entourages) in attendance this year - including our own Jamie Nicoll, and eventual winners Damien Oton and Ines Thoma.
01 March 2017
16 January 2017
Ground Effect and Jamie Nicoll have been mates through the highs and lows. We ramped up our support last season as he changed focus - adventuring with his bike to exotic and remote destinations, and competing in just a handful of his favourite enduros.
25 October 2016
11 July 2016
This man deserves a beer! Ground Effect rider Jamie Nicoll rolled off the back of the Trans Provence to win the inaugural Trans BC Enduro in Canada at the weekend.
27 June 2016
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