Ground Effect was conceived around, amongst other ideals, a rose tinted desire to deliver some gains to the environment. Cycling is fundamentally good - it keeps us fit, gets us to interesting places, reduces greenhouse gases and the consumption of fossil fuel.
We specify and build our products to last longer, so you need to buy less often. There’s no swing tag clutter and minimal packaging. Most are simply wrapped in a cardboard roll or enclosed in a cardboard sleeve. Both can be recycled via your kerbside bin.
When not disposed of correctly, soft plastic is bad for our oceans and waterways. Supermarket shopping bags are the main culprit, but the courier bags we use to send out orders also contribute to the problem.
Bio-degradable or oxo-degradable plastic seems like a good idea but they disintegrate into small pieces that are eaten by birds and marine life. These bags are not recyclable. Best avoided.
Plant based, certified compostable plastic bags are better but require a controlled composting environment to decompose properly. As yet there is no collection system for these bags, except in the commercial sector. That will no doubt change in the future. Watch this space.
For now we believe the best option is to recycle. And it’s easy. Just bundle and deposit any supermarket or courier bags and any other 'scrunchable' plastics in the Soft Plastics Recycling Bin at your local supermarket. Pin down your nearest drop off point at Recycling Kiwi in NZ or RedCycle in Australia.
The bags are not stock piled. They are collected, reprocessed (currently in Australia) and used to manufacture durable outdoor products like park benches and carpark wheel stops.
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© 2017 Ground Effect, PO Box 4536, 10B Tussock Lane, Christchurch, New Zealand. Phone +64 3 379 9174, email: firstname.lastname@example.org