18 October 2022
Wanaka-based conservation, adventure and wildlife filmmaker Richard Sidey captures his 8 day solo mission across Iceland.
04 October 2022
Ground Effect staffer Cherie hooks up with friends and family to tie a figure eight around the Wairarapa, linking Greytown, Martinborough and Cape Palliser.
14 September 2022

06 September 2022

07 June 2022

09 November 2021

15 December 2020

Jane and Chris bikepack from their home in Queenstown up the West Coast to Nelson, taking in three iconic mountain bike trails - the Paparoa Track, Old Ghost Road and the Heaphy.
27 October 2020

Ground Effect graphic designer and creative whizz Liam Crozier reflects and philosophises after a hard 'n' fast masochistic winter sortie into the Canterbury High Country on the Ashburton Lakes Brevet.
18 March 2020

13 November 2018

"Stay safe", everyone said. "Be careful". Their fear and concern were infectious, by the time we left for Colombia I had to keep myself away from the internet, stop searching for tales of mayhem and terror there. Four weeks later, this picture records the reality we encountered - welcoming, helpful with not a hint of danger.
20 August 2018

11 July 2018

Ground Effect customer Neil Ennis and his mates recently completed a 700km trip through the bush and beaches of South East Queensland. Neil only realised duing the second half of the trip that ALL of the team had chosen to wear Ground Effect tops. He sent us his journey in pictures, and the link to his trip blog.
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